Find out about the meaning of Maddli, the Switzerland Euro 2025 women's mascot, and how it came about.
Maddli is the official mascot of the UEFA Women’s Euro Championship in 2025. It is a symbol of courage, unity, and the pioneering spirit of women’s football globally.
The excitement continues to build ahead of the tournament which is held in the Central European country of Switzerland.
Who Is Maddli?
Well, Maddli is a spirited Saint Bernard puppy which is often described for its connection to Swiss heritage.
In Switzerland, Saint Bernards are rescue dogs known for their bravery and loyalty in the snowy Swiss Alps. However, the name also carries deep meaning, as it was named after Madeleine Boll, the first-ever licensed female footballer in Switzerland.
Madeleine Boll is honoured for paving the way for women in the sport in Switzerland. She is a former footballer who played for traditional Swiss teams such as FC Sion and the Switzerland women's national football team.
What does the Maddli mascot represent?
Maddli is a symbol of unity, fair play, and joy. The mascot is dressed in a UEFA Women’s Euro 2025 jersey bearing the number 25. She was introduced to unite football fans and inspire young girls.
The mascot made a first public appearance in Geneva at the Cornavin railway station and later during an international friendly between Switzerland and Germany.
Mascots have confirmed to play a significant role in major football tournaments while representing deep cultural roots and empowering messages as well as representing Switzerland’s alpine legacy and women’s football in Europe.